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People make decisions based on emotional connections first, executive thought comes after. The science of storytelling has changed how we craft our approach, forever.
Great stories make engaged minds. And engaged minds boost positive neurochemicals in the brain. This creates an emotional experience. Which creates a deeper impact causing change at the core of the subject — literally — even if it’s just for a moment.
But sometimes, a moment is all it takes.
And when the greatest stories are crafted upon this functional approach: effective narrative transportation is born.